Showing posts with label olive oil. Show all posts
Showing posts with label olive oil. Show all posts

Sunday, May 16, 2010

Memphis Meets Tunisia

Memphis is celebrating exotic Tunisia the entire Month of May. Celebrity Chef Rafik Tlatli from the seaside resort city of Monastir, Tunisia recently prepared a five-course menu at the famed Peabody Hotel. You will be comforted to know that duck was not on the menu.

Now, on behalf of 100% Tunisian Olive Oil, Al Hamman of Hamman Marketing Associates and I will journey to Memphis tomorrow for media rounds early Tuesday morning followed that evening by a Tunisia Olive Oil Tasting on the Madison Hotel rooftop. Madison Chef Chris Windsor is preparing a menu of traditional Tunisian cuisine blended with a southern twist. Hey folks, how about lamb sliders?

We will conduct informal olive oil demonstrations from 5:30 to 7:30. While gazing at the setting sun, guests will have the opportunity to sample several 100% Tunisian olive oils for their tasting pleasure.

Surprising to most people, Tunisia is the fourth largest olive oil producer in the world, dating back 3,000 years. Historically, Tunisian olive oil has been sold in bulk to the large European industrial companies, which export to the U.S and other countries under their own country label ("Packed in Italy"). Now, times are changing. Following the path of their Spanish and Italian neighbors, Tunisian growers have begun to bottle this flavorful, healthy nectar under their own labels, thus giving them better quality control. Tunisian olive oils, Riviére d'Or and Terra Delyssa, are available currently in the U.S., but more are coming. Actually, the EVOO from Newman's Own is 100% Tunisian olive oil.

If you live near Memphis or passing through join us Tuesday, May 19 on the rooftop of Madison Hotel. For advanced reservations (only $35), please contact the Madison Hotel--901.333.1224 or www.grill83.com


Friday, March 26, 2010

3/23/10--Reveling in Ravidá


Hotel Villa Esperia in the beautiful seaside resort town of Mondello, near Palermo, is a couple of blocks from the Mediterranean Sea and a few blocks from the beautiful and stately home of Natalia Ravidá, her husband, Giuseppe and their endearing son, 9 year-old Alfredo. After a burst of expresso and an unsuccessful attempt at an Internet connection, Natalia and I embarked on the one-hour plus drive to Menfi in southwest, Sicily. Upon arrival, we drove over dirt roads through the farm observing welcoming signs of spring including a bright blue sky, blooming lemon flowers among the vineyards and the olive trees. Our first stop was a reserve of wild olive trees and fennel, followed by a grove of ancient trees, 200-500 or more years old. These trees were crafted from the nearby wild trees. Interestingly, these trees were not planted in rows, but spaced randomly and obviously not planted purposefully. With their twisted trunks, these trees exude authentic character. If they could only talk… According to local folklore, the twisting is a result of the spinning earth over the centuries.

After watching a team pruning the olive trees and picking some lemons, Natalia gave me a tour of the mill, including an explanation of their innovative storage system. Using a bag and box technology with smaller 1000-liter tanks, olive oil is stored in two-day lots. Not only is the olive oil stored by varietal, but by time of harvest. My olive oil mantra is “Fresh is Best.” Here is an outstanding example of maintaining the critical freshness of Extra Virgin olive oil.

Any visit to this famed olive oil estate would not be complete without tasting some olive oil. Having a close relationship with this oil for over ten years, the familiar lemon/citrus, grassy, tomato leaf aromas exploded on the nose—classic Ravidá. This oil always takes me back to my youth, strolling down a row of tomato vines. Natalia is developing a new product, a lemon flavored oil. I’ve never been a fan of flavored oils. After all, the oil by definition is no longer Extra Virgin. Plus, most flavored oils on the market use a poor quality olive oil. With this lemon-flavored oil, my conversion is possible, showing nice pepperiness in the back of the throat—a perfect condiment for those summer salads.

Another innovation at Ravidá is the 3 and 5 liter box and bag packaging. Similar to the new wine boxes, exposure to air is minimized preserving freshness for a year or more after opening—Fresh is Best!

Now comes pure pleasure—lunch with Natalia’s mother and father, Ninni and Nicolo, in their magnificent home dating to 1770. My daughter, who is an interior designer and adores old, old stuff, would never leave this home.

Now, when God invented lunch this is what he had in mind. Greeted with a glass of Sicilian white wine made from Greciano, we had a lovely get acquainted chat. Then, Ninni and Nicolo Ravidá, elegant and charming, escorted us to their regal dinning room with a large burning fireplace. Signora Ravidá began with a wonderful potato and mushroom soufflé-like dish. Natalia referred to it as Sicilian Shepherd’s pie—No comparison, this tasted much better. Cod fritters, sautéed chicory and a dessert of refreshing orange slices drizzled with an adult beverage finished out the yummy culinary parade. Of course, a local red wine (Syrah) accompanied the experience. Although Signor Ravidá has owned vineyards across Italy for decades, he’s never bottled under his own level. He has supplied some of the finest vino estates in Italy, including the famed Antinori in Tuscany.

Natalia has authored a marvelous cookbook entitled, Seasons of Sicily. The recipes are simple, authentic and great for entertaining. She and her mother conduct cooking classes at their home in Menfi.

Following lunch, Signor Ravidá and I hovered next to the fire for a brief interview. Two hours passed in a flash. After finishing the video portion of our visit, he rose slowly from his chair. With a little twinkle in his eye and a sheepish grin, he asked, “Would you like a little something?” Having never said no in my life, he emerged with two small glasses and a bottle of Pravis Dolomiti Bianca, an orange blossomed dessert wine from northern Italy.

Hearing Signor Ravidá's engaging stories behind the creation of one the greatest olive oils of the world is a memory that I will cherish forever. Video excerpts of this interview will be shown in the future on Crush and Press and www.facebook.com/crushandpress

After interviewing Natalia, we raced back to Palermo to join Giuseppe for dinner at Bye, Bye Blues Ristorante in Palermo. Chef Patrizia Di Benedetto is the first major female chef in Palermo. She presents a modern twist of traditional Sicilian dishes and ingredients, based on her global travels. The affable chef once cooked with Roberto Donna, the famed Italian chef in Washington, DC. Simply divine describes her octopus carpaccio with oranges and perfectly cooked clams.

Following dinner, Natalia and Giuseppe gave me a tour of the old Palermo with its fabulous architecture, dating to the 17th century. Two days in Sicily is not enough. I shall return.

Exhausted, full and gleeful, I was asleep before my head hit the pillow.

Photo: Natalia, Ninni and Nicolo Ravidá

Friday, February 19, 2010

U.S Olive Oil Trade Mission to Tunisia

I am excited to be on this olive oil trade mission to Tunisia.
http://www.thefirstreporter.com/press-release/us-olive-oil-buyers-on-a-mission/

This will be a fabulous opportunity to meet the individual olive oil producers and learn about he culinary heritage of Tunisia. Following my week in Tunisia, I will cross the 62 mile stretch of the Mediterranean Sea to Sicily. From there I plan to work my way north through Italy, then on to France. My itinerary includes stops in Provence, the Rhone Valley, and a few days of visiting many outstanding wine domaines in Burgundy. Of course, the adventure will conclude with a short visit to Paris. There should be an abundance to write about. My new Flip video camera is packed. Please join me for the journey via cyberspace.


Tuesday, November 3, 2009

Thanksgiving Olive Oil, Jennifer Aniston and Adam Sandler

As I gaze at the golden, burnish orange foliage from my window, I'm reminded that Thanksgiving is rapidly approaching. Actually it is the smell and anticipation of those traditional Thanksgiving culinary treasures awaiting us. With the coolness of autumn, there has always been one particular Extra Virgin olive oil that offers the perfect pairing with Thanksgiving and hearty autumn dishes. L'Estornell Organic Extra Virgin is my Thanksgiving olive oil. Produced by the renowned Vea family in Sarroca de Lleida in Catalonia, Spain, west of Barcelona and Tarragona (where my son spent his semester pluses abroad). For wine lovers, their estate is near Priorat or Priorato in Spanish. The Vea olive trees are planted on the steep terraces much like the the famed slopes of the Priorat vineyards.

Why is L'Estornell the perfect match for Thanksgiving culinary delights? Almond trees are grown near and among the olive groves giving the olive oil a distinct nutty, toasty aroma, offering a perfect accompaniment to the earthy dishes of autumn. I often like to describe olive oils by comparing them to a celebrity. L'Estornell can be described as Jennifer Aniston with hints of Adam Sandler, lovely, a little spice, always popular and with added nuttiness.

For these challenging economic times, L'Estornell offers one the best values among premium estate olive oils from the old country, which can be pricey given the lowly value of the dollar. Distribution among speciality food stores and Whole Foods Market is wide spread. To give you flexibility on size and price, bottles come in three conveneient sizes, 375 ml, 500 ml and 750 ml. There's also organic and conventional. Look for the bird, the L'Estornell, on the label. The Veas honor their arch nemesis, the L'Estornell, which loves to eat the olives when they are at peak ripeness. Each harvest is a race between bird and man. According to the legend, the L'Estornell only picks the best fruit.

Remember--Fresh is Best! Check the label for the harvest date. With this oil it will be clearly stated on the back label as "2008/2009." Avoid bottles with "2007/2008." Olive oil should be consumed within 18-24 months from the harvest.

Now, let's eat! Drizzle L'Estornell over hot pumpkin or butternut squash soup. Adding the nectar over any warm autumn dish enhances it's flavors and provides a nice dose of healthy. It could possibly help with the post-Thanksgiving dinner indigestion, too. So, this year place a bottle in the center of your Thanksgiving table.

For newcomers to premium Extra Virgin olive oil, L'Estornell is an excellent choice to begin your exploration. Over ten years ago, L'Estornell transitioned my parents to more flavorful and healthier eating. Until then they had lived on butter (nothing wrong with a little butter) and other cheap, gross and flavorless oils. At 87 and soon to be 83 years young, they are in their home tonight in Maysville, Kentucky cooking and drizzling enthusiastically with quality Extra Virgin olive oil. Chances are it is L'Estornell.