Sunday, May 16, 2010

Memphis Meets Tunisia

Memphis is celebrating exotic Tunisia the entire Month of May. Celebrity Chef Rafik Tlatli from the seaside resort city of Monastir, Tunisia recently prepared a five-course menu at the famed Peabody Hotel. You will be comforted to know that duck was not on the menu.

Now, on behalf of 100% Tunisian Olive Oil, Al Hamman of Hamman Marketing Associates and I will journey to Memphis tomorrow for media rounds early Tuesday morning followed that evening by a Tunisia Olive Oil Tasting on the Madison Hotel rooftop. Madison Chef Chris Windsor is preparing a menu of traditional Tunisian cuisine blended with a southern twist. Hey folks, how about lamb sliders?

We will conduct informal olive oil demonstrations from 5:30 to 7:30. While gazing at the setting sun, guests will have the opportunity to sample several 100% Tunisian olive oils for their tasting pleasure.

Surprising to most people, Tunisia is the fourth largest olive oil producer in the world, dating back 3,000 years. Historically, Tunisian olive oil has been sold in bulk to the large European industrial companies, which export to the U.S and other countries under their own country label ("Packed in Italy"). Now, times are changing. Following the path of their Spanish and Italian neighbors, Tunisian growers have begun to bottle this flavorful, healthy nectar under their own labels, thus giving them better quality control. Tunisian olive oils, RiviƩre d'Or and Terra Delyssa, are available currently in the U.S., but more are coming. Actually, the EVOO from Newman's Own is 100% Tunisian olive oil.

If you live near Memphis or passing through join us Tuesday, May 19 on the rooftop of Madison Hotel. For advanced reservations (only $35), please contact the Madison Hotel--901.333.1224 or

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